Editorial to appear in this month’s edition of Mercury, the newsletter of the Cotswold Astronomical Society.
It has become apparent that the number of people reading Mercury is not as high as expected. The number of people who have registered on the website so far, which is required in order to view or download Mercury, is only about one third of the membership, so it really begs the question, are the majority of members really that interested? If you are reading this you are one of the minority who obviously are interested, so the committee will be promoting the availability of Mercury to everyone else. The use of email to reach members also doesn’t appear to be fully effective either. Statistics from the mailing system show that at best 80% of the emails are opened, the minimum being about 58%.
A lot of time and effort goes into creating Mercury, both from the people who contribute articles and then editing and publishing. It would therefore be more appreciated if the majority of members actually read it.
I have plans to help promote Mercury, to be implemented over the coming months. However, if you have any ideas you would like to share on what would make other members more interested in making the effort to read it, please let me know.